LINGUOCULTURAL CHARACTERISTICS OF MASS MEDIA NEOLOGISTS OF ENGLISH LANGUAGE

Abstract

The media reflect all worldwide forms taking put on the planet, hence the appearance of
neologisms has moreover influenced the data circle. An fundamental highlight of neologisms is its
unavoidable heading towards the marvel of reality, in this manner, modern words reflect all changes taking
put in open life, which definitely leads to the arrangement of modern designations. Unused words within
the media are of specific intrigued to scientists, since neologisms within the media ought to be expressive
and pull in the consideration of audience members. And it is the media that spread these unused words and
are the implies of popularizing them. The foremost as often as possible analyzed topical bunches are music,
writing and cinematography.The article emphasizes that the analysis of new words in the English media
contributes to the understanding of the typical and specific characteristics of a person by a linguistic
personality and as a result of describing the cultural interpretation of the basis of the analyzed units of
conceptual values of people.