ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES

Authors

  • (Namangan Institute of Engeeniring and Technology, Namangan, Uzbekistan)
  • A.P.okboev (Namangan Institute of Engeeniring and Technology, Namangan, Uzbekistan
  • Tashkent State University of Economics, Tashkent, Uzbekistan
  • Z.A.Hakimov Tashkent State University of Economics, Tashkent, Uzbekistan

Keywords:

Competitiveness, brand, branding, brand management, brand management principles, brand portfolio, brand architecture

Abstract

In the state of practical recommendations for the creation of an
effective system of brand management, the role of brand management and the
importance of brand management in increasing the competitiveness of
enterprises.

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Published

2021-04-15

Issue

Vol. 3 No. 1 (2021): SCHOLASTICO-2021

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES. (2021). Euro-Asia Conferences, 3(1), 177-179. https://papers.euroasiaconference.com/index.php/eac/article/view/383